Michoc

Boomy : Redakai

A super hero embodying the digital spirit of the legendary Redakai series. Yes you can find him in « Michoc » the national leader of Moroccan treats, which spoil the kids each year with a cartoon series aired on TV. Adapting their Hero « Boomy », the mascot of chewing gum (the flagship of the brand), who changes his appearance in each new season with an outfit dedicated to the series sponsored by the manufacturer treats « Michoc ».

A challenge that the brand leads for years to keep their product « Boomy », the kids favorite chewing gum by encouraging them to participate in the competition, collecting stickers to stick on the table collector dedicated to the sponsored series.

Client
Michoc

Services
3D Animated Web Film

Year
2013

Link
www.michoc.com

Video

Concept Art

This time the hero « Boomy » will take the kids to the digital world of Redakai with a faithful adaptation of his costume to this fantasy world. A challenge that we lead with « Michoc » in each season so that the character is well represented by his heroic personality while adapting him faithfully to the universe of the series sponsored by the brand.

MakingOf