Michoc

Boomy : TMNT

A super hero incarnating the fantastic spirit of the legendary ninja turtles? Well yes we have him indeed in « Michoc » the national leader of Moroccan candies, which spoil the kids each year with a cartoon series aired on TV. Adapting their Hero « Boomy », the mascot of chewing gum (the flagship of the brand), who changes his appearance in each new season with an outfit dedicated to the series sponsored by the manufacturer treats « Michoc ».

A challenge that the brand leads for years to keep their product « Boomy », the kids favorite chewing gum by encouraging them to participate in the competition, collecting stickers to stick on the table collector dedicated to the sponsored series.

Client
Renault Dacia

Services
3D Animated Web Film

Year
2014

Link
www.dacia.ma

video

Concept Art

This time the hero « Boomy » will lead the kids into the world of ninja turtles with a faithful adaptation of his costume to this fantasy world. A challenge that we lead with « Michoc » in each season so that the character is well represented by his heroic personality while adapting him faithfully to the universe of the series sponsored by the brand.

Storyboard

MakingOf