Samsung : Alpha « Love Story »
Imagine a love story that begins in the telephony store Samsung, in which there was the launch of the new range of Samsung Galaxy Alpha phones. The small brand jewelry that will seduce both new lovers by ruling that love feeling in the atmosphere of the store after the thunderbolt.
A coincidental meeting that will transform this random chance to the beginning of a romantic relationship that will be fairly brief because the girl has to travel aboard to finish her studies.
In the form of a web series of animated films completely in 3D, Samsung would seek to create a love story around its new line of Alpha Galaxy phones linked to the launch of the slogan in its advertising campaign « Everything starts with an A».
3D Animated Web Serie
Our role in this campaign was to create the idea that the customer had in head with the graphic style Samsung required translated by a silent animated series expressing its progress through the sensations that the main characters made us live through the course of their love story.
The challenge in this project was to create the animations completely in 3D with a typically rendering in 2D which will be screened as final rendering in the screens of the range of the real Galaxy Alpha phones (A3, A5 and A7) filmed in the form of amateurs capsules to make sense of the course of the story based on a set of gestural and motions that the narrators hands made to help complete the facts of the scenario. The deadline was too short to achieve these 5 films which limited the quality of the animation which we had hoped to improve more.