Youpi : Secret code
A dark room, an armored box, there is no time and we absolutely have to open it in order to discover what it contains. A suicidal mission when you think about it but « Michoc » the national leader in Morocco’s treats, made this impossible mission a fairly accessible opportunity by participating in its contest « Secret Code », an interactive digital platform in the form of a plurality boxes surprises which can be accessed on the internet to win great gifts simply by entering the secret code found on the stick of the lollipop “Youpi”.
A pretty brilliant idea to build consumer loyalty and remain always appreciated by a very present media coverage.
3D Animated ad