Youpi

Youpi : Secret code

A dark room, an armored box, there is no time and we absolutely have to open it in order to discover what it contains. A suicidal mission when you think about it but « Michoc » the national leader in Morocco’s treats, made this impossible mission a fairly accessible opportunity by participating in its contest « Secret Code », an interactive digital platform in the form of a plurality boxes surprises which can be accessed on the internet to win great gifts simply by entering the secret code found on the stick of the lollipop “Youpi”.
A pretty brilliant idea to build consumer loyalty and remain always appreciated by a very present media coverage.

Client
Michoc

Services
3D Animated ad

Year
2016

Link
www.youpimichoc.com

video

Concept Art

A new way for us to make the consumer feels the adrenaline of the infiltration in this impossible mission so that he feels the role and make him want to participate in real life in this competition and win prizes.

MakingOf