Youpi

Youpi : What the lollipop “Youpi” is made of ?

In your opinion, what the lollipop “Youpi” is made of? A question that « Michoc » the national leader in Morocco’s treats, illustrates its answer between humor and fantasy while featuring a little staggered situations of reality in the form of imagined suppositions of the secret of producing the lollipop « Youpi. »
A challenge that the famous Moroccan brand of sweets took in order to explain to their consumers what people think of the secret behind the lollipop taste and what the reality reflects by the natural ingredients it contains.

Client
Michoc

Services
3D Animated ad

Year
2015

Link
www.youpimichoc.com

Youpi fruit

Youpi Crème

Concept Art

A challenge that we also led to reflect the idea of the customer by creating an imaginary world that exists only to feed the curiosity of consumers and to explain what this delicious lollipop is made of.

MakingOf